Our Progress Report
Public broadcasting in a changing world
CBC/Radio-Canada serves the second largest and one of the most diverse countries in the world. Our new five-year strategy, 2015: Everyone. Every way, launched on February 1, 2011, recognises that the public broadcaster can't be all things to all people. In its scope, however, it stakes the claim that we can be something for, and mean something to, every Canadian. Whether it's connecting them to this country, to their communities, or to each other as individuals with their own realities and interests, CBC/Radio-Canada will be there — for everyone, every way. But, to deliver our strategic plan for Canadians, we need the CRTC to give us a modern, flexible regulatory framework.
2015: Everyone, Every way — Three key thrusts
More Canadian content — stories by, for and about Canadians.
In the next five years:
More programming that helps create a shared national identity
Completion of the renewal of our English and French news services
More original, innovative and entertaining homegrown stories
Overwhelmingly Canadian prime-time schedule
Greater diversity on our airwaves
Ten multiplatform signature events per year on our English and French networks
Our progress:
Signature events are CBC/Radio-Canada's innovative multiplatform media and community events designed to deliver significant cultural impact and to bring together Canadians. These events are unique to the national public broadcaster and like nothing provided by other Canadian broadcasters. Examples include CBC's recent and highly successful healthy living initiative, Live Right Now, and its hugely popular annual CBC's Hockey Day in Canada; and Radio-Canada's Christmas Concert with the Orchestre symphonique de Montréal.
Soon, our networks will announce their new signature events for the upcoming Fall season.
On March 5, 2012, Radio-Canada announced EXPLORA, a new Radio-Canada specialty channel for viewers to discover starting March 28.
EXPLORA will deliver a larger-than-life viewing experience as it delves into the fascinating worlds of health, science, nature and the environment.
» More information
More regional presence — going where Canadians want us to be.
In the next five years:
New stations and expanded service in select underserved markets
Leadership in all markets that we serve
New delivery models
Expanded regional programming beyond news
New partnerships to enhance our reach and impact
New local and hyperlocal websites
Our progress:
On May 26, 2011, CBC announced the first phase of its plan to introduce or improve services to more than six million Canadians over the next four years. This phase includes:
Kamloops — new radio and online services (Spring 2012);
» More informationCBC Kelowna — new afternoon radio program serving the British Columbia interior (Fall 2011);
» More informationCBC Victoria — enhanced programming to better serve the needs of Vancouver Island audiences (Fall 2011);
» More informationCBC Toronto and CBC Calgary — new weekend local news programs on television, radio and online (Toronto, Fall 2011; Calgary, Winter 2012).
» More information - Toronto » More information - Calgary
On September 26, 2011, CBC made a second announcement regarding its plan to introduce or improve services to more than six million Canadians over the next four years. This phase includes:
Kitchener–Waterloo — new radio and online services (Fall 2012);
» More information-
London — new radio and online services (Fall 2012);
» More information CBC Edmonton — new weekend local news on television and enhanced radio and online offerings serving Edmonton and Northern Alberta (Spring 2012);
» More informationCBC Maritimes — new weekend local news on television and enhanced radio and online offerings (Spring 2012);
» More informationCBC Ottawa — new weekend local news on television and enhanced radio and online offerings (Spring 2012);
» More informationCBC Newfoundland and Labrador — new weekend local news programs on television and enhanced online offering (Spring 2012);
» More information
On November 1, 2011, CBC made a third announcement regarding its plan to introduce or improve services to more than six million Canadians over the next four years. This phase includes:
Hamilton, Ontario — a next generation, local digital service (Spring 2012)
» More information
Hamiltonians can sign up for updates about the new service
On November 21, 2011, Radio-Canada made an announcement directly aligned
with the objectives of CBC/Radio-Canada’s five-year strategic plan, 2015:
Everyone, Every way:
Montreal’s North and South Shore: launch of two new microsites, Radio-Canada.ca/RiveSud and Radio-Canada.ca/RiveNord, where residents can now go to stay informed, exchange views and react to events affecting their daily lives.
» More information
On January 5, 2012, CBC announced expended local services to
Saskatoon, continuing the promise of its five-year strategic plan
Everyone, Every way:
Saskatoon – new radio morning show and expanded online services within the next 12-18 months.
» More information
On February 6, 2012, CBC Montreal announced expanded weekend news service, giving English-speaking audiences throughout Quebec the benefits of local service improvements launched as part of CBC’s strategic plan
Everyone, Every way:
Montreal – expanded weekend news offering beginning May, 2012
» More information
More digital services — reaching and engaging with Canadians in new ways.
In the next five years:
Doubling of our current level of digital investment
Extended leadership in Canadian digital spaces
Strengthened competitive position of our multiplatform offering
Expanded specialty channel offering
Multiplatform suite of branded Canadian destinations
New platforms and new ways of engaging Canadians
New partnerships
Our progress:
Recently, we've launched important new digital offerings:Our new CBC News mobile app and redesigned CBC.ca website offer a quicker, cleaner digital experience that gives Canadians real-time access to the news and information that matters to them;
Radio-Canada's TOU.TV continues to raise the bar, launching a new mobile website, a new application for android devices, and announcing an agreement with LG to make TOU.TV available directly on next generation television sets;
Espace.mu, Radio-Canada’s new online music service, offers listeners over 80,000 musical selections under seven genres (chanson/pop, classical, rock, country/folk, hip-hop, jazz, and world music) as well as unique online music features and ways for sharing the content.
On February 13, 2012, CBC launched CBC Music – Canada's free new digital music service:
40 web radio stations, 14 distinct genre-based communities, concerts, features, and more unite Canadian music lovers online at cbcmusic.ca
New CBC Music App available now on the App Store for iPad, iPhone and iPod touch users
» More information
